EMPOWERING RETAIL
SUCCESS TOGETHER
Brand Retail Partners
Is a strategic sales agency and consulting model that connects athletic, outdoor, accessories, and equipment brands with leading retailers across the United States.
We provide over 30 years of experience in sales management, incremental growth strategy, go-to-market success, net-new business development, executive team leadership, global licensing management, integrated with strong retail and wholesale partnerships.
We focus on all brands. Emerging, established, and evolving brands will benefit from our simple, transparent, and collaborative approach, which delivers success for retailers and drives consumer engagement through sustainable growth.
Connecting Brands With Retail Partners
We provide brands with sales representation, business development, go-to-market consulting, and licensee expertise supported by long-term retail partnerships.
What We Deliver
Connection
Support brands with new product placement and long-term retail relationships that have been built on trust, collaboration, and consistency.
Optimization
Maintain brands across good-better-best price segments to maximize sell-through and merchandising.
Transformation
Lead brands with go-to-market expertise, licensee contracts, global distribution, and develop strong product pipelines.
Our Strategic Approach
Our trusted ecosystem connects brands, retailers, and consumers through an integrated operating model. From product development to go-to-market execution and sell-through. Each phase is designed to drive connection, performance, and sustainable growth.
Trusted Industry and Wholesale Relationships
Distribution and Segmentation Strategy and Merchandising Collaboration Across Brand and Retail
Product Life Cycle Coach focused on Operations and Logistics Optimization
Global Licensee Platform Strategist for Brand Success
Transformational Executive Team, Advisor, and Board Leadership
Built for Retail Success
"Working with this team to build the outdoor business at Academy Sports + Outdoors has been a true partnership in every sense of the word. Together, we developed purpose-built assortments for the Academy customer, balancing brand vision with real merchant discipline. I’ve always appreciated their thoughtful, brand-first approach and the way they show up prepared, flexible, and focused on mutual growth. That alignment helped drive meaningful results for both of our businesses.”
— Larry Roberts, SVP GMM / Outdoor at Academy Sports and Outdoors
“At Nike, our goal with licensing partners was always to protect the brand while accelerating growth — and JR286 delivered on both. We worked closely with their team to integrate their team into Nike’s go-to-market process, aligning product storytelling, retail execution, and consumer messaging. Brad was instrumental in leading the successful coordination across multiple internal and external partners, which helped drive strong sales performance and expand market share for the accessories business in North America.”
— David Alexander, Director of Licensing at Nike
"Brad Schultz and his team have consistently delivered outstanding results across sporting goods retail. Their ability to understand the category, execute with precision, and drive meaningful sales growth has made them a top-performing vendor partner. Their strategic approach and operational reliability made a measurable impact on our merchandising success."
— Mike Van Alstyne, Executive & SVP of Merchandising
Let’s Build Partnerships Together
Ready to drive retail success through strategy, execution, and sustainable revenue growth?